The latest Bryan Cave white paper on advertising class actions indicates an increase in class action filings affecting the food and beverage industry. The paper, which analyzes class action complaint filings in the first two quarters of 2014, reveals the following:
- Nearly 50% of the advertising class action complaints during the relevant time period were in the food and beverage (36%) or dietary supplement (12%) industries. This number jumps to nearly 75% if other industries regulated by the Federal Food, Drug and Cosmetic Act are included. (Cosmetics accounted for 11%, pharmaceuticals for 8%, weight loss and pet care products for 4% each.)
- Each quarter in 2014 represents a significant increase when compared to the last quarter of 2013.
- Most of these food and beverage advertising class actions related to food labeling and nutrition content (26%), although “natural” claims still comprise a significant number of filings (18%).