Three Recent Cases Highlight Risks of Using Claims Of “Fresh” In Advertising 070-330 070-310 642-873 200-120 070-410 070-447 070-646 1Z1-030 9A0-129 300-115 350-001 070-321 OCM-CN 1Z0-507 MB2-703 SY0-401 70-346 PMP 70-533 70-462 MB2-704 1Z0-060 PMP 100-101 1Z0-061 642-584 100-101 117-202 3304 640-460 640-721 1y0-a24 c2090-540 c4060-155 117-202 1Z0-060 AWS-SysOps 1Z0-061 220-802 640-554 SY0-401 70-346 200-120 70-533 70-462 70-533 101 N10-006 350-018 810-401 SY0-401 70-346 200-120 70-533 70-462 1Z0-060 AWS-SysOps 1Z0-061 220-802 640-554 640-721 1y0-a24 c2090-540 c4060-155 117-202 ADM-201 2V0-621 HP0-S41 70-532 1Z0-803 9L0-422 350-018 2V0-621 1Z0-061 ADM-201 640-864 070-483 070-346 070-331 PRINCE2 Practitioner HP0-S41 70-534 1Z0-803 70-467 JN0-332 640-864 070-483 070-346 070-331 PRINCE2 Practitioner
December 22, 2015
Authored by: Eric Schroeder, Christian Bromley and Aiten McPherson
In this post, we take a look at three recent decisions in which food industry defendants were accused of falsely advertising their food products as “fresh”. As discussed in our prior post, a clear-cut, consensus definition for “fresh” has yet to emerge in the United States, leaving food and beverage companies exposed to significant false advertising litigation. These three decisions highlight the risks of using “fresh” without a full understanding of what regulators and the court have previously considered truthful or misleading uses of the term.
The use of “fresh” to describe “fresh baked” bread has become the subject of litigation. At least one foreign court definitively ruled that “fresh baked” means baked from dough, and not re-heating fully or partially baked bread.
In 2014, Australia’s Federal Court fined Coles Supermarkets $2.5 million for improperly advertising bread as “Baked Fresh” and “Freshly